The impact measurement and intelligence platform for sport, culture & live events
The self-service platform that measures, compares and optimises the impact of your events, programmes and infrastructure assets. Powered by AI, EventAIQ quantifies economic, social, reputational and environmental impacts to drive investment into sport, culture and community interventions.
Why?
Why EventAIQ?
EventAIQ has been developed for organisations that need investment grade data and evidence, not just better headlines.
Standardised methodology
UN, OECD and HM Treasury compliant reporting across your whole portfolio
Real-time dashboard
Faster reporting cycles, reduced third-party costs
Social value quantified
Cash-value attributed to health, wellbeing and community impact outcomes
Environmental tracking
Net-zero commitments captured in one place
Self-service
Empower your teams and operators to capture and analyse data
Portfolio view
From the largest events to the smallest activations – consistently measured, easy to compare
Benchmark performance
Compare your performance with global comparators
Use Case Snapshot
Built for those who shape the sport, culture and events landscape
See how Event AIQ can transform the way you measure, report, and communicate the value of your sport and cultural events and community programmes.
Government & Public Sector
Justify investment in events and cultural infrastructure
Measure your event portfolio's performance against your strategic priorities and KPIs
Measure everything in your portfolio irrespective of size of event
Quantity the value of the social impact you generate
Measure data consistently to enable comparison
Rightsholders & Organisers
Report impact with consistency and speed
Prove your full value to hosts
Empower attendees, organisers and suppliers to capture data on your behalf
Differentiate your value to sponsors with social and reputational impact
Empower your organisers by measuring your commercial performance
Venues & Destinations
Communicate your value to your communities and government stakeholders
Evidence the value of your venues to planning authorities
Secure investment from public partners and differentiate your impact credentials to sponsors
Measure your 365-day impact, not just your major events, in one dashboard
Features
Unlocking the power of enterprise-grade data, digital and AI solutions
Empower your teams to efficiently automate, calculate, aggregate and communicate economic, social, commercial, reputational and environmental impact evaluation outcomes in one place.
How it Works
From data to decision in four steps
Measure impact consistently, credibly, and in real time. Built on industry leading methodology, the platform applies robust, trusted impact measurement methodology, aligned to internationally recognised standards, enabling funding decisions, sponsorship negotiations, and policy justifications based on defensible data.
FAQs
What's often asked about EventAIQ
We're here to answer all your questions.
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